Calculate the core paid advertising metrics — CPC, CPM, CTR, conversion rate and CPA — from four numbers.
Ad Metrics Calculator
CPC, CPM, CTR, CPA and conversion rate from spend, impressions, clicks and conversions.
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Frequently asked questions
What is the difference between CPC and CPA?
CPC is what you pay per click. CPA is what you pay per conversion (sale, lead or sign-up).