Work out your return on ad spend and the break-even ROAS you need to stay profitable at your margin.
ROAS & Break-even Calculator
Your ROAS today, and the minimum ROAS you need to stay profitable.
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Frequently asked questions
What is break-even ROAS?
It is 1 ÷ your profit margin. At a 40% margin you need at least 2.5× ROAS just to cover the ad spend.