Calculate engagement rate by followers, reach or impressions for any social platform.
Engagement Rate Calculator
Engagement rate by followers or by reach for Instagram, LinkedIn, X, TikTok or YouTube.
Runs in your browser — nothing you type is sent to our server.
Frequently asked questions
Should I use followers or reach?
Reach is usually more accurate because it only counts people who saw the post. Followers is easier to compare with other accounts.