Content Optimization For SEO: Why Is It So Important?
SEO (Search Engine Optimization) optimization consists of a set of techniques that aim to improve the natural or organic results (not paid) of a certain decoration website in the results of Google and other search engines. Its importance lies in the fact that, the higher our website is in the SERP (the first page showing the results after entering a series of keywords), the greater visibility it will have and, therefore, the greater the user traffic to your website. .
Therefore, SEO is a fundamental aspect in any online marketing strategy. It is a very important tool to capture the attention of our public. Without optimized content, our website will become invisible to the search engineer’s eyes.
In this post you will find all the information you need to generate optimized content for your SEO positioning strategy.
What is SEO Content
Being on the Internet, the simple fact of having a decoration website or e-commerce does not guarantee that your brand will appear on the first page of Google. To achieve this positioning organically, it is necessary to invest in a specific SEO content strategy.
SEO content, optimized, is the one that results from SEO writing, or in other words, it is the result of applying a series of writing techniques in an optimized way so that search engines interpret our information as useful and updated and position it in the top positions.
Therefore, if the content is optimized for the search engines, there are more chances that it will rank.
Why is content so important in organic positioning.
What determines that your online store or decoration blog is in the first positions of the search engine ranking is, precisely, the content. At the end of 2013 Google presented Hummingbird, a new algorithm that values more those pages that have content that provides useful, quality and up-to-date information for the user.
- Useful . Search engines value more that web pages contain relevant information and that have data of interest to the user. Blogs are an essential tool in this process because they serve to offer relevant information to the user on a specific topic. For example, if we have an e-commerce or decoration blog, we can offer interior design tips, trends …
- Quality. Contents must be provided that are directly related to the company’s sector, that have the same common thread, as well as that contain a good text format and good writing. Search engines penalize content plagiarism.
- Updated . Static web pages, which are not constantly updated with new content, are rated lower than those that renew their information.
How SEO content is optimized: main points to keep in mind
A few years ago it was more than enough to add the keyword that you wanted to position to any text. Currently, and due to the great competition that exists, search engine algorithms like Google change frequently and are increasingly demanding. However, we can establish a series of general parameters to perfect our SEO content strategy and we will tell you about them below.
The main keyword
Keywords or keywords refer to the terms (made up of one or more words) that Internet users use to search the digital world on a specific topic. Through them, we can achieve the desired optimization, so we must use them with sense. For example, if a person is interested in decoration topics, they will search for keywords such as “interior design” “how to decorate the living room”, “seasonal trend colors”.
Google, through Google Trends, allows you to analyze which are the most searched words in relation to a specific sector at a local or global level.
The first task to perform is to search for the keywords for our content. To do this, you have different tools at your disposal, such as: Google’s keyword planner, Semrush, Ubersuggest, Mangools Keyword Finder, Dinorank, etc.
These words must be very well positioned within the contents of our website, highlight them in bold and use them in the titles. But you also have to make prudent use of them because search engines like Google penalize their indiscriminate use.
The content title
As a general rule, titles should contain less than 70 characters and include some of the keywords that will help us position our business or website on decoration. Also, if the content responds to a question that the user may ask, state it in the title. Ex: “how to decorate a terrace”
Although the use of bold does not directly impact the reading that search engines make of the web, they are a very important element to highlight the information that may be more relevant to our users. They make texts lighter to read and this can help keep visitors on the web longer.
In the same way as with keywords, it is important not to make indiscriminate use of them, using them only to highlight relevant information.
Internal links within a web page are very useful because they allow search engines to jump from one page to another to more easily crawl the web and, for the user, facilitate usability and allow immediate access to other content of interest.
When we link a page with many visits to another with less, we are generating more traffic between them and optimizing organic positioning. In the event that several links redirect to the same page, we will be increasing traffic to a specific point, so the search engine interprets it as interesting content and improves its SEO positioning.